Vuelco

Visual Identity project ©2022
Mendoza, Argentina.
Art Direction / Graphic Design

vuelco [m. movimiento con que una cosa se trastorna por completo] or a synonym for upcycling, a way of seeing life. Timeless, austere and genderless, it's a project that focuses on recycling surplus fabrics and new garments out of circulation; hence its name —something that will be totally transformed. So the plan for the identity was to follow that path from minimalism: black and white for the colors, a single label that is completed by hand for each piece, a fabric totebag that is used every time you buy a garment from the brand.

ula_Vuelco_Logotipo_Azul-Animado-1
ula_Vuelco_tag
Ula-Vuelco-4
ula_Vuelco_shapes_sew-patterns
ula_Vuelco_sew-patterns
Ula-Vuelco-1
ula_Vuelco_logo_broken

Some kind of mixtape —

made in Argentina

©2023

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