Vuelco

Visual Identity project ©2022
Mendoza, Argentina.
Art Direction / Graphic Design

vuelco [m. movimiento con que una cosa se trastorna por completo] or a synonym for upcycling, a way of seeing life. Timeless, austere and genderless, it's a project that focuses on recycling surplus fabrics and new garments out of circulation; hence its name —something that will be totally transformed. So the plan for the identity was to follow that path from minimalism: black and white for the colors, a single label that is completed by hand for each piece, a fabric totebag that is used every time you buy a garment from the brand.

project references.
☻ design      ✏ illustration      ✷ other

some kind of mixtape —

made in Argentina

©2024