Hi! I'm Üla — an Argentine graphic designer & illustrator, currently living in Buenos Aires.
I’ve studied Graphic Design at UADE and complemented my training taking different workshops of illustration, typography & editorial design at Espacio Virgen and El Gato Verde.
During my 20s I worked for different studios, such as ImagenHB and Good Knife. I also led, for 4 years, the branding team of a global technology company. However, during all that time I’ve never stopped working on freelance projects and collaborating with other design-studios around the world, as I do nowadays.
Visual Design Mentor
@ Maimonides University Hackathon, Sep 2019
@ Digital House Portfolio Review, Nov 2019
Tinte, Illustration and block printing
@ Espacio Virgen, 2019
Illustration and block printing
@ Espacio Virgen (Monthly module of the annual Training), 2019
* All rights reserved to the authors of these photographs / works.
As I started designing I was interested in simple forms and complex messages; on how to communicate with less elements and more impact.
Don't get me wrong, I'm still into it to this days. Nevertheless, as time went on I discovered — especially as I delved into my tastes and inner self — that I enjoy creating things that look simple but have layers of other little things. As a kaleidoscope, I like pieces in which something transforms and takes on another meaning when you look at it from another perspective, with another attention.
Some kind of mixtape —
made in Argentina