søt bakery is a small local business dedicated to pastry, with a fresh and curious look at traditional recipes.

søt bakery
#pastry #food
Branding & Art direction
2019
Argentina

Approach
søt is the Norwegian word for “sweet” — and its ø was the perfect link to cutting a cake, the stars of this shop; hence its logo. Then we think of patterns linked to it and to certain culinary elements typical of pastry.

We soften the visual system with hand-drawn illustrations.

üla design studio sot bakery branding maca lateulade

Image from Unsplash — by Jennifer Pallian

üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade
üla design studio sot bakery branding maca lateulade

Maybe you are still dazzled by the previous project
but I suggest you see some of these: