Rica was an Argentine brand of bags and accessories. Mainly made of leather, they combined this material with vinyl, patent leather and fur (all synthetic, animal friendly). Brilliant colors, gold animal prints, and geometry were its foundation.

RICA Handbags
#fashion
Branding
2013
Argentina

Approach
From the lastname of its creator, Rico, Rica wanted to show youth, disruption andher love of glam. Starting from the diamondas a base, we generate a visual identity thatdisarms it, redefines it and links it to thefabric cutouts.

üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
CocaGypsyStarsSaturnoUltraZeta
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade
üla design studio rica branding fashion maca lateulade

Maybe you are still dazzled by the previous project
but I suggest you see some of these: